A versatile marketing professional with over five years of experience across digital marketing, social media management, client servicing, and project coordination.

I’ve worked with both B2B and B2C brands across Malaysia and Singapore, helping them strengthen their digital presence through strategic content, structured planning, and seamless campaign execution.

With a background in Journalism & Broadcasting, I’m passionate about brand communication, storytelling, and creating meaningful brand experiences. My work spans advertising, post-production, influencer marketing, social media strategy, and events.

Whether I’m planning year-long calendars, managing clients and stakeholders, or executing campaigns on the ground, I bring adaptability, initiative, and strong organisational skills to every project.

BRANDS I’VE WORKED ON

Across my career, I’ve had the opportunity to support and manage campaigns for brands in the automotive, insurance, lifestyle, consumer goods, and entertainment industries. Below are some of the brands I’ve collaborated with through agencies and direct client work.

Client: Adidas Malaysia

Campaign: 4DFWD City Run Relay Challenge

The 4DFWD City Run Relay Challenge was a was a large-scale running event hosted by Adidas Runners Kuala Lumpur (ARKL), bringing together local running communities and multiple running crews for a city-wide relay competition.

My involvement covered:

• Pre-planning and strategy development

• Coordinating with running crews and community leaders

• Managing logistics, prizes, and event arrangements

• Acting as liaison between Adidas and participating teams

• Supporting on-ground execution during the race

• Managing post-event reporting and delivering key outputs

From automotive launches to insurance awareness and lifestyle storytelling, my social media work reflects a range of campaign needs across industries. This includes:

1. Product Launch Content

Static and motion graphics promoting new car models, feature highlights, launch teasers, and registration call-to-actions.

2. Always-On Brand Content

Weekly posts aligned with each brand’s identity, covering educational content, customer value stories, festive greetings, and community spotlights.

3. Campaign & Sales Materials

Sales-driven creatives such as AIG travel insurance promotions, Skoda Mid-Year Sale, Great Adventure Sale, and limited-edition announcements.

4. Experiential & Event Content

Content supporting physical and virtual events including exclusive online launches, live sessions, and brand activations.

5. Storytelling & Creative Series

Narrative-driven content like Asman Aftersales Man (animated series) and special festive campaigns requiring conceptualisation and scripting.

My work on video campaigns spans multiple industries, supporting end-to-end production from concept to delivery. This includes scripting, storyboarding, talent coordination, logistics management, on-site support, and post-production input. Being involved across key touchpoints allows me to help shape videos that are clear, engaging, and aligned with each brand’s voice.